KoiTip #10 - Don't be Shoemakers' Children!

“I must have made a mistake”, I thought, “this company has been written up in the Wall Street Journal as one of the most exciting startups in audio technology. This cannot be their website”. But it was their site. A site that looked like one created in the 1990’s. Doing damage to their image every day.

--- UPDATED VERSION OF THIS TIP COMING SOON ---