KoiTips #25 - Mastering Trifocal Execution
Successful entrepreneurs are usually working on three horizons at once:
Short-sighted entrepreneurs spend all the time just on their present issues. Successful entrepreneurs carve out time to address the future as well by consciously allocating their time using a formula like this:
Trifocal Execution for existing products
Successful entrepreneurs keep three perspectives on their existing products:
Trifocal Execution for new product development
Successful entrepreneurs are also looking beyond their existing products to develop their next products. These are not extensions of your existing products, making them better, faster, or (save us) adding still more features.
Rather, this is imagining completely new products, using your core competencies and brand to address new emerging spaces, not the existing market. So...
Visionary entrepreneurs look even further out, going beyond responding to already emerging spaces, to actively shaping early nascent spaces to their advantage. At this stage, simple small nudges can have large long-term strategic effects:
(If you want to see this at work, look at how Elon Musk is working to change the regulatory environment for the commercialisation of space).
Discipline is needed...
Simultaneously working with three focuses - now, next and nascent - does not happen without great discipline.
It takes real discipline to consciously allocate and protect the time for the next and the nascent, when the now is screaming for attention. But without this discipline you will have no future...
I hope this will help you to do lasting work...